Zesty was conceptualized as an eco-friendly lemonade brand, utilizing 100% recyclable materials. To promote sustainability, I innovatively opted for milk carton packaging over plastic. The design strategy involved adorning all surfaces of the carton with a vibrant pattern featuring diverse lemon illustrations. By skillfully overlaying essential information atop this lively pattern, I ensured both functionality and aesthetic appeal.
This project was meticulously crafted using Adobe Illustrator, and for academic presentation purposes, it was further visualized through mock-ups in Adobe Dimension.