Explor was conceptualized with the aim of infusing a pop culture theme into a novel beverage company. My design approach focused on capturing the essence of Nordic Viking exploration, serving as inspiration for the aesthetic of the soda cans. The choice of the company name, “Explor,” was deliberately aligned with the theme of Viking exploration. To enhance creativity, I derived the flavors from Nordic berries and associated each variant with a country linked to Viking heritage, thereby informing my color palette selection.
This project was executed using Adobe Illustrator and further visualized through mock-ups in Adobe Dimension, primarily for academic purposes.