Tiny Teeth, a toothpaste brand tailored for kids, blends playful packaging with a captivating logo, strategically designed to attract children and resonate with parents. Balancing limited space, I ensured all essential information like drug facts and quantity found its place on the label and box.

Inspiration struck as I envisioned animals with prominent teeth representing diverse toothpaste flavors (e.g., blueberry/shark). The logo, “Tiny Teeth,” reflects children’s smaller teeth, emphasized through a charming mascot on the packaging, consistently tied to the shark theme. The box’s alternating sea and sky background panels create an environment around the shark, accentuated by a color palette of blues and a light yellow accent reminiscent of ocean sand.

Executed on Adobe Illustrator, the project was printed on 11” x 17” and assembled into toothpaste packaging, anticipating public appreciation for its playful simplicity.