This poster was crafted as a promotional feature for our annual brand expo at John Abbott College. Each team received an invitation to design a poster, subject to the final approval of our peers and instructors for widespread promotion throughout the school.

Initiating the design process, my objective was to create a visually striking and bold poster that would capture the attention of individuals traversing the hallways. I commenced by carefully selecting a suitable typeface, around which I orchestrated the visual elements to form a distinctive spot pattern. The exploration of diverse color palettes added an enjoyable dimension to the creative process, resulting in the production of multiple posters that were subsequently printed and prominently displayed across the campus.

This project was executed using Adobe Illustrator, and it underwent adaptation as a GIF through Adobe Photoshop. Furthermore, it was formatted and printed in various sizes suitable for online platforms such as Facebook, Instagram, and Omnivox.